Senior Creative Leader
Product + Toy Design
Concept-to-market creative leadership for globally recognized toy and consumer brands — transforming cultural insight, lifestyle trends, and storytelling into iconic play experiences.
From early ideation sketches and foam-core prototypes to production-ready playsets, I lead the full concept-to-market design process with a balance of imagination, function, brand language, and commercial impact.
Portfolio
Barbie Dreamhouses & Immersive Play Environments2023–2026
Barbie Dreamhouses & Immersive Play Environments2020–2023
Barbie Dreamhouses & Immersive Play Environments2017–2020
Barbie Malibu HouseFoldable Townhouses
Barbie Two-Story Fold-Out TownhousesFoldable Townhouses
Barbie Dream AirplaneUltimate Travel Play
Barbie Dream BoatWater + Vacation Play
Barbie Beach BuggyAdventure Vehicle Play
Barbie Dream PoolWater + Resort Play
Portable One-Story Barbie HousesCompact Travel Play
Campers & VehiclesTravel + Adventure
Additional Playsets & Other ToysRole-Play Worlds2023–2026
Three stories of immersive play, biggest slide experience, 360° play, pool, elevator/accessibility, pet play, open architecture, and endless storytelling moments.
2020–2023
Expanded Dreamhouse language with soundscapes, songs, light settings, party play, movable pool and slide, working elevator, inclusive accessibility and multi-room storytelling.
2017–2020
Modern architectural Dreamhouse direction with open layouts, large-scale slide/pool play, elevator development, physical foam-core exploration, and refined indoor-outdoor living environments.
Foldable Townhouses
Compact house that opens for generous play and closes for storage, with six rooms, sleepover storytelling, shower-to-vanity play, living room-to-theater moment, and 25+ accessories.
Foldable Townhouses
Fold-out townhouse concepts focused on storage, expandable play, central elevator systems, rooftop/terrace play, open layout, and compact architecture that unfolds into a full multi-room world.
Ultimate Travel Play
Ultimate flying experience with realistic airplane sounds, a working microphone/radio so children can use their own voice for pretend pilot and flight-attendant commands, fully reclining seats from sitting to sleeping, TVs, food service, kitchen galley, luggage, and puppy travel storytelling.
Water + Vacation Play
Large-scale boat play with a removable top deck, outdoor seating, bathroom/shower, convertible sleeping space, slide, pull-out pool, and room for multiple dolls.
Adventure Vehicle Play
Entertainment-inspired beach adventure vehicle with room for dolls, beach accessories, roof storage, folding chair, cooler, and trendy pickleball play pieces for day-at-the-beach storytelling.
Water + Resort Play
Multi-area resort-style water play with a dramatic slide, real bubbles for the jacuzzi, trampoline, food counter, rotating drinks, outdoor shower, lounge moments, and layered storytelling areas.
Compact Travel Play
Basic, fun house play designed for easy portability — a compact one-story home kids can take on vacations, to grandparents, and on everyday travel while still offering kitchen, bathroom, bedroom and fold-out storytelling.
Travel + Adventure
Modern vehicle and camper experiences for going camping, traveling, heading to the beach or mountains, and creating destination-based stories — from rolling campers that transform into campsites to electric vehicles and adventure concepts.
Role-Play Worlds
A broad collection of fantasy, pet care, bakery, restaurant, spa, laundry, compact worlds, small doll playsets, and other toy concepts — showing sketch-to-product thinking, accessories, role-play details, transformation, portability, and storytelling.
Matching resume page and original PDF are included in this package.
Open Resume Original PDFEsther Levine · Senior Creative Product & Toy Design Leader